Open home follow-up texts: 12 templates that get replies

Four rules for follow-up texts

• Send it the same day. Within a couple of hours of the open home is ideal.
• Use their first name and the address. Buyers often see several homes on a Saturday.
• Ask one easy question. A question gets a reply. A statement gets read and forgotten.
• Say who you are. Your name and agency, every time. For marketing messages, include a way to opt out.

Straight after the open home

1. The simple thank-you

Hi Sarah, it's Tom from Bayside Realty. Thanks for coming through 14 Ashwood Lane today. Did you have any questions about the home?

2. The feedback request

Hi Sarah, thanks for inspecting 14 Ashwood Lane. The vendors would love to hear what you thought. It takes 30 seconds: [link]

3. For a buyer who stayed a long time

Hi Sarah, it was great to chat at 14 Ashwood Lane. You spent a while in the backyard, so I thought you might like the site plan. Want me to send it through?

Keen buyers

4. They said they were very keen

Hi Sarah, thanks for the feedback on 14 Ashwood Lane. Sounds like it ticked a lot of boxes. Would a second look this week help? I can do Wednesday after 5.

5. They asked for the contract

Hi Sarah, here's the contract of sale for 14 Ashwood Lane: [link]. Happy to walk you through anything, or put you in touch with a conveyancer.

6. They came back for a second look

Hi Sarah, great to see you back at 14 Ashwood Lane. Is there anything you'd need to know before making an offer?

Lukewarm or unsure

7. Price was the concern

Hi Sarah, thanks for your honest feedback on 14 Ashwood Lane. If you'd like, I can send recent sales nearby so you can see how it compares.

8. Not the right fit

Hi Sarah, thanks for letting me know 14 Ashwood Lane wasn't quite right. What would the perfect place have that this one didn't? I'll keep an eye out.

Later in the campaign

9. Before the auction

Hi Sarah, a quick heads-up that 14 Ashwood Lane goes to auction this Saturday at 11am. Are you planning to bid? Happy to explain how the day works.

10. Offers are coming in

Hi Sarah, we've had interest in 14 Ashwood Lane this week. If you're still thinking about it, now's a good time to chat.

New listings for past buyers

11. A similar home just listed

Hi Sarah, it's Tom from Bayside Realty. You inspected 14 Ashwood Lane recently, and I thought you'd like 3 Kent Street. It's open Saturday at 10. Reply STOP to opt out.

12. Off-market heads-up

Hi Sarah, I've got a home coming up in Elwood that isn't online yet, and it sounds like what you're after. Want a look before it's advertised? Reply STOP to opt out.

Let the texts send themselves

Openy texts every buyer their own 30 second feedback form after the open home, then gives you a call list sorted by who's keenest. When a new listing comes up, it suggests past buyers who agreed to hear from you and writes the text for you. Try it free for 14 days.