The best buyer feedback questions to ask after an open home
Good feedback tells you who to call first, what to fix and what to tell your vendor. Here are the questions that matter, and how to get buyers to actually answer them.
Why feedback matters more than the sign-in
A sign-in tells you who came through. Feedback tells you who is going to buy. It is also the raw material for every vendor conversation you have during a campaign, so the quality of your questions shapes how confident your vendor feels.
The catch is that buyers are busy and rarely answer calls on a Sunday night. The best feedback process is short, sent while the home is fresh in their mind, and easy to answer on a phone.
The five questions that do most of the work
1. How interested are you, on a scale?
Give buyers a simple scale rather than an open question. “Not for us, maybe, keen, very keen, ready to offer” is quick to tap and easy to sort. It instantly separates the people to call today from the people to keep warm.
2. What did you love about the home?
Offer a handful of tap-to-choose options such as natural light, kitchen, location, outdoor area, floorplan and storage. Patterns across many buyers become your strongest marketing lines and reassure your vendor about what is working.
3. Is anything holding you back?
Price, parking, noise, size or condition. This is the most valuable question for your vendor conversation, because concerns that come up again and again are things you can address, either with information or with price guidance.
4. Would you like the contract of sale?
A buyer asking for the contract is one of the clearest signals of intent you will get. Make it a single tick box, then make sure the request reaches you straight away so it is sent the same day.
5. Anything else you want to tell us?
Keep one optional free text box. Some of the most useful insight comes from a single sentence, such as a buyer mentioning they will bring their partner back on Saturday.
Questions to ask at the door, not afterwards
Some things are better collected at sign-in, while the buyer is standing in front of you:
- What kind of buyer are you? First home buyer, upgrading, downsizing or investor.
- Do you need to sell first? Buyers who need to sell are your next appraisal leads.
- Can we send you updates? Ask for clear consent to follow up, so your messages stay compliant.
When and how to ask
- Send it the same day. Within a few hours of the open is ideal, while the home is still fresh.
- Send it by text. Buyers open texts far more reliably than emails, and a link opens straight on their phone.
- Make it personal. Use their first name and the property address so it doesn't feel like a mass survey.
- Follow up the hot ones by phone. Feedback is the start of the conversation. Anyone ready to offer or asking for the contract gets a call.
Turning answers into action
Sort buyers by interest, repeat visits and whether they asked for the contract. Call the top of the list first. Then roll the answers up for your vendor: how many groups came through, how interested they were, what they loved and what concerned them, without naming buyers.
“Eleven of the nineteen groups who gave feedback are very keen or ready to offer. Natural light and the kitchen are the standouts, and parking is the most common question.” That is a vendor update that builds trust.
Openy does all of this automatically: buyers sign in by QR code, get a 30 second feedback form by text, and your vendor gets a live report. See a sample vendor report.